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Why Sonny’s BBQ?

Great BBQ. Great people. Great brand.

We’ve been smokin’ and servin’ real, slow-smoked Southern BBQ for over 50 years.

What started as a man, some meat and a mission, has transformed into one of the most beloved BBQ brands in the Southeastern United States.

Key Sales Metrics

BBQ You Can Bank On

Everyone loves BBQ. It’s classic comfort food with something for everyone. And with our constant menu innovation, proven promotions and our signature smoked-in-house flavor, our brand of BBQ is especially beloved by passionate fans who dine with us on the regular. And we’ve got the sales to prove it.

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Average Annual Sales per restaurant*
of the restaurants attained or achieved this average.
*This average annual sales volume is for the calendar year ended December 31, 2022 for the Sonny’s BBQ franchised restaurants included in the survey. 40 locations or 47.1% of these restaurants reported average annual sales volume at or above this sales level. This information is found in Item 19 of our 2023 Franchise Disclosure Document. Your results may differ. There is no assurance that you’ll earn as much.

Community Involvement

Being a part of Sonny’s means you’re part of a company that believes in giving back to the community and doing kind deeds every chance we get.

Giving pillars

We support many diverse charities and causes, but we focus a majority of our larger-scale efforts on three main areas we are passionate about.

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First Responders & Military

We’re proud to serve those who serve our communities and our country.

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Hunger & Food Insecurity

We partner with hunger-related charities to help support those in need.

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Natural Disasters

We help feed first responders and residents impacted by devastating events.

Menu Innovation

We’re always Cookin’ Up New Ideas

When you smoke BBQ for hours like we do, you’ve got time to experiment with new flavor combinations. Our Pitmasters are constantly coming up with new recipes to taste and tweak. Once perfected, we’ll share them with fans through limited time promotions. The select few surefire favorites get added to our menu or a longer run, like our recently added Brisket Egg Rolls, Sonny’s Cuban and our Certified Angus Beef® Brisket Grilled Cheese.

Tech Capabilities

High Tech Tools

We believe the future of restaurant success is dependent on how well we know and can connect with our guests. We have refined technologies that understand guest behavior at both the macro (promotional success and menu affinity) and micro (segmentation for more effective marketing, personalized experience) levels. But high tech tools aren’t exclusive to our BBQ HQ, they’re utilized systemwide. Our restaurants are equipped with leading-edge technologies that allow owners to instantly access and easily analyze sales, inventory, staffing, guest and industry information to make the best decisions in real time. Our guests have access to their own Sonny’s tech as well, through easy online ordering direct from our website, our digital ‘Q Crew eclub and opt-in text communications.

Franchisee Testimonials

The Proof is in our people

Here’s what our Franchisees have to say about being a part of the Sonny’s BBQ family.

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Franchisee Eddie Titen profile photo

We have a very forward-thinking franchisor who has had a steady hand on the rudder and has successfully guided us forward in good times and bad. If not for the forward thinking and planning of the franchisor we would have been hit hard financially during Covid-19.

Eddie Titen (Retired Franchisee) – Tampa, FL
Franchisee Chip Dixon profile

A 50-year-old brand that has a high value component – championship BBQ served quickly at a reasonable price – and huge off premise sales, which not only is a competitive advantage but makes Sonny’s very resilient during tough economic times.

Chip Dixon – Ocala, FL
Franchisee Pam Murphy profile

As I grew in the company from cashier to server, head server, manager, area supervisor I personally saw the commitment the entire Sonny’s family had to not only food, but to employees and guests.

Pam Murphy – St. Augustine, FL
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